In a move aimed at appreciating customer loyalty and stimulating excitement in the market, Popat Wholesalers has launched the Patani Promotion, a campaign with a prize pool of K1.5 million.

Running from June 14 to July 30, 2024, the promotion offers substantial cash prizes and branded merchandise to participants.

Esther Chikoti, manager at Popat Wholesalers, explained the motivation behind the promotion.

"We decided to run this promotion as a way to give back to our valued patrons who have supported us over the years," Chikoti said.

"It's also an opportunity to add some excitement to their shopping experience."

Participants can enter the raffle draw by purchasing a minimum of 10 crates of any beer, including the Kuche-Kuche brand.

The top three winners will share a total of K1.5 million, with the first prize at K750,000, the second at K500,000, and the third at K250,000.

Additional consolation prizes such as branded cooler bags, T-shirts, and caps will also be awarded.

"We want our customers to feel appreciated and to have something to look forward to each time they visit our stores," Chikoti added.

"The bi-weekly raffle draws will keep the excitement alive, and we hope to see many happy winners."

The promotion is being held across Popat Wholesalers’ outlets in Kamba, Ndirande, Manje, and Top Mandala.

Raffle draws will be conducted every two weeks throughout the promotion period.